Google Search Console is a valuable tool that empowers small businesses to monitor and enhance their website’s performance in Google search results. It provides you with critical insights into how your website appears to users searching for relevant keywords. With Search Console, you can monitor your website’s indexing status, submit sitemaps to ensure proper crawling, and receive notifications about any issues that may affect your site’s visibility. You’ll gain access to search analytics data that reveals which keywords drive traffic to your site, the average position of your pages in search results, and the click-through rates. Armed with this information, you can optimize your website’s content, identify and fix technical issues, and enhance your overall SEO strategy to increase organic traffic and visibility.
