Exploring Popular Website Builders: The Pros and Cons

A critical choice your business makes is what you use to build your website. With many options available, you want to make sure you choose the right system.

Memoji of Jesse Paterson, owner of Breeze Online Website Design & Marketing

Jesse Paterson

October 18, 2023

Popular website builders for Lethbridge businesses

In the ever-evolving digital landscape, having a strong online presence is crucial for businesses and individuals alike. Website builders offer a convenient way to create and manage websites without extensive technical knowledge. In this blog post, we will explore some of the most popular website builders on the market today—WordPress, Wix, Squarespace, Webflow, and Shopify. By understanding the pros and cons of each, you’ll be better equipped to choose the one that aligns with your specific needs.


WordPress is a versatile and widely-used content management system (CMS) that solves the problem of creating dynamic websites with extensive customization options. It empowers users to build blogs, business websites, e-commerce stores, and more. With its vast plugin and theme library, WordPress offers solutions for almost any website requirement. Users choose WordPress for its flexibility, scalability, and ability to handle complex websites. Additionally, the active community surrounding WordPress provides support, resources, and constant innovation. WordPress is the most widely used content management system (CMS), Its open-source nature allows for endless possibilities. Around 810 million websites use WordPress as of 2023, this is about 43% of all websites. Here are its pros and cons:


  • Vast plugin and theme library for extending functionality and design options.
  • Complete control over website design, layout, and content.
  • Ability to handle complex websites, including e-commerce stores.
  • Large and active community for support and resources.


  • Requires more technical knowledge to set up and manage compared to other builders.
  • Frequent updates and plugin compatibility can lead to maintenance challenges.
  • Need to manage hosting and security independently.


Wix is a user-friendly, drag-and-drop website builder that solves the problem of creating visually appealing websites without the need for coding knowledge. It provides a simplified website-building experience with a wide range of professionally designed templates. Wix’s intuitive interface and comprehensive app market make it easy to add features and functionalities. Users choose Wix for its simplicity, convenience, and the ability to quickly create professional-looking websites, particularly for small businesses, portfolios, and personal blogs. Let’s examine its pros and cons:


  • User-friendly interface with a simple drag-and-drop editor.
  • Wide range of templates and designs to choose from.
  • Hosting and security are managed by Wix, reducing technical concerns.
  • Extensive app market for adding functionality to your website.


  • Commonly fails mobile Core Web Vitals.
  • Very limited customization options compared to other builders.
  • Difficult to migrate your website away from Wix in the future.
  • Free plan displays Wix ads on your site, which can be distracting.


Squarespace is renowned for its stunning, modern designs and solves the problem of creating aesthetically pleasing websites with minimal effort. It offers a collection of visually striking templates suitable for various industries and niches. Squarespace provides integrated hosting, security, and a user-friendly interface. It appeals to users who prioritize visual aesthetics and want a polished online presence. Squarespace is often favored by artists, photographers, creative professionals, and small businesses that prioritize design and simplicity. Consider the following pros and cons:


  • Beautiful and professionally designed templates for a polished look.
  • Integrated hosting and security, removing the need for third-party services.
  • User-friendly interface with drag-and-drop functionality.
  • Built-in e-commerce capabilities for online stores.


  • Commonly fails mobile Core Web Vitals.
  • Customization options are more limited compared to other builders.
  • Not as suitable for complex websites with advanced functionality.
  • Higher pricing plans compared to some other builders.


Webflow is a website builder that targets both designers and developers, solving the problem of creating highly customizable websites with a blend of visual design and code-level control. It offers a visual drag-and-drop interface coupled with the ability to add custom code, providing more flexibility in design and functionality. Webflow’s responsive designs and integrated hosting make it an attractive option for design-savvy users who seek granular control over their websites’ appearance and behavior. Let’s delve into its pros and cons:


  • Advanced design capabilities with pixel-perfect control.
  • Option to add custom code for more flexibility.
  • Responsive and mobile-friendly designs out of the box.
  • Integrated hosting and easy collaboration with team members.


  • Steeper learning curve for beginners compared to other builders.
  • Limited customization compared to WordPress
  • Limited plugin options compared to more popular builders.
  • Pricing plans can be relatively higher.


Shopify is a specialized website builder designed specifically for e-commerce, solving the problem of creating online stores with integrated features for inventory management, payment gateways, and order processing. It offers an all-in-one solution for businesses to build, manage, and grow their e-commerce ventures. Shopify provides a user-friendly interface, mobile-responsive themes, and extensive app integrations. Users choose Shopify for its robust e-commerce capabilities, reliable hosting, and built-in security. It is a popular choice among entrepreneurs, retailers, and businesses looking to establish and scale their online stores effectively. Let’s explore its pros and cons:


  • Powerful e-commerce features, including inventory management and payment gateways.
  • User-friendly interface with drag-and-drop functionality.
  • Extensive app store for adding additional functionalities.
  • Reliable hosting and security for online stores.


  • Primarily designed for e-commerce, limiting its use for non-commerce websites.
  • Transaction fees on certain plans can impact profitability.
  • Customization options can be restricted compared to general-purpose builders.

The Conclusion:

Choosing the right website builder depends on your specific needs and technical expertise. WordPress offers unparalleled customization, while Wix and Squarespace provide user-friendly interfaces and stunning designs. Webflow caters to those with design expertise, and Shopify is the go-to choice for e-commerce. Consider the pros and cons outlined in this post to make an informed decision that aligns with your goals. Remember, a website builder should empower you to create a captivating online presence without being a hindrance. Choosing the right platform to get started on can save you money and time, as you grow some systems won’t be able to grow with you.

Digital success is just a Breeze away!

Let's Chat!