{"id":284,"date":"2023-05-24T23:16:00","date_gmt":"2023-05-24T23:16:00","guid":{"rendered":"https:\/\/breezeonline.ca\/?p=284"},"modified":"2024-01-29T17:54:00","modified_gmt":"2024-01-29T17:54:00","slug":"we-tested-over-120-business-websites-in-lethbridge","status":"publish","type":"post","link":"https:\/\/breezeonline.ca\/blog\/we-tested-over-120-business-websites-in-lethbridge\/","title":{"rendered":"We Tested over 120 business websites in Lethbridge"},"content":{"rendered":"\n
In today’s digital era, establishing a robust online presence is crucial for businesses to thrive and achieve success. A well-designed and user-friendly website can have a profound impact on a company’s credibility, customer engagement, and overall performance. To gain insight into the web landscape of Lethbridge, a vibrant city in Alberta, Canada, we conducted an extensive examination of more than 120 Lethbridge business websites.<\/p>\n\n\n\n
Many factors contribute to a good website. For this study, we aimed to gather tangible metrics that could be compared against current web standards. Considering that over 60% of users access business websites via mobile devices, we focused our tests on mobile standards. Here is the standards we tested for:<\/p>\n\n\n\n
\u200d<\/p>\n\n\n\n
\u200d<\/p>\n\n\n\n
It’s worth mentioning that none of the websites we tested belonged to our clients. Why? When developing websites for our clients, we adhere to strict criteria that ensure compliance with these standards. In this study, we sought an unbiased perspective on the performance of other websites. All the websites we tested were from businesses based in Lethbridge.<\/p>\n\n\n\n
To be honest, it was disheartening to see the results. I already knew that many websites fail to meet these web standards, which is quite astonishing. On average, a website that passes Core Web Vitals experiences a 25% increase in user retention. Moreover, an accessible website that meets Core Web Vitals standards performs better in search engine rankings and enhances the effectiveness of online marketing campaigns.<\/p>\n\n\n\n
\u200d<\/p>\n\n\n\n
Loading time is crucial! Your website needs to load quickly and provide interactivity within two to three seconds. We live in an era of instant gratification, and over 50% of people abandon a website that takes longer than three seconds to load.<\/p>\n\n\n\n
So, what was the average load time: 6 seconds<\/strong>. Yes, you read that right \u2013 double the current standard<\/strong>.<\/p>\n\n\n\n You might be thinking, “Well, my site loads extremely fast.” However, numerous variables affect how a site loads for a visitor. Factors like internet or data speed and a visitor’s browser caching information play a role in the loading time of a website.<\/p>\n\n\n\n \u200d<\/p>\n\n\n\n